8. Liebenberger Horseforum
On October 29, you can once again look forward to a top-class lecture event on the topic of "Future and perspectives in equestrian sport and breeding: Faster, higher, further - digital". This year for the first time as an online event.
Premiere: The 8th Liebenberg Horse Forum at Liebenberg Castle & Estate is digital. The Corona era and its consequences gave birth to this novelty. In the beginning, no one believed in the success. Buying a horse by click without having seen it personally with your own eyes - unthinkable! And today? It's hard to get around online when it comes to buying a horse. The pandemic year has helped digital buying to make a breakthrough. The sales trend to buy online is positively measurable. The numbers are growing fast and sustainably. And that's a good thing! Because it's good to question traditional beliefs from time to time.
Online auctions have mushroomed. An explosion with consequences. Consumption via the Internet is booming. In addition, the fashion industry, the riding outfit has also shot new digital trade channels. However, many, today still self-evident rules may be forgotten, and certainly not the horses come up short.
The Liebenberger horse forum offers protagonists with exciting stories and new ideas around digitalization a stage.
As always, the speakers are top-class. Dr. Kilian Jay von Seldeneck is a star auctioneer in the world of art. For more than ten years, the Berlin native has been gathering experience with online auctions, even when the horse world was still steadfastly relying on presence auctions. He will share his wealth of experience with the Liebenberg audience. And that's not all, with his startups developed during the Corona period, the wizard with the rosewood hammer belongs to the avangard of the industry. "Online, hybrid, live auctions: strike now," is the topic of Dr. Kilian Jay von Seldeneck.
The glittering, colorful and sporty catwalk on the Internet fascinates the female riders of our time. Eighty times on average women look at their cell phones per day, according to studies from 2020. The magical attraction of fashion and show is also breaking new ground digitally. At the forefront of turning trends into cash is Lotte Schockemöhle of Schockemöhle Sports. The entrepreneur with Dutch roots already invented the magnetic sales hit Crazy Days, which helped mills rise to become the center of the equestrian accessories trade. "Online marketing: selling with the click", an exciting development story by Lotte Schockemöhle, Schockemöhle Sports.
Competitive sports and digitalization are now inextricably linked. In soccer, the movers and shakers are already much further ahead than in equestrian sports. An athlete, trainer and manager from ball sports is now at home at an idyllic stud farm and dressage stable, not least thanks to his horse-loving wife. On show grounds, Frank Rost follows the action closely and critically. Precisely because Bundesliga star Frank Rost - sports manager, footballer, horseman - is progressive and dynamic, he is certain: "The old knowledge must not be lost - sport in the digital age."
8th Liebenberg Horse Forum Digital: Online premiere: Deutsche Kreditbank, Matthaes Medien and the Oldenburg Horse Breeders' Association cordially invite you to the Liebenberg Horse Forum as an online event. On October 29 at 6 p.m., you can expect for the first time a top-class online lecture event on the topic of future and perspectives in equestrian sport and breeding: "faster, higher, further - digital". Be there live and online!
